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Sony Shifts Focus To Monthly Active Users Over Console Sell-In Units

  • Sony Interactive Entertainment's new CFO, Lin Tao, has announced a shift in focus from hardware sell-in units to monthly active users (MAU).
  • The company aims to prioritize engagement and profitability by concentrating on MAU as a key metric going forward.
  • Sony plans to enhance control over first-party spending and expects growth in PS5's install base, with many new users joining the hardware ecosystem.
  • The company also disclosed that the PS5 has shipped 77.8 million units globally and is evaluating responses to potential impacts of US tariffs on its yearly operating income.

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