<ul><li>To attract new users and convert them to the premium model, Spotify needs to diversify its content offerings.</li><li>Expanding into original content creation will cater to the wants of Millennials and Gen Z.</li><li>Spotlight introduces short-form content like behind-the-scenes clips and artist reflections for an immersive fan experience.</li><li>Spotify's project budget highlights a strategic focus on scalable development and robust marketing support.</li></ul>

Spotify Spotlight: Redefining Fan Engagement and Artist Collaboration

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