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Stages Involved in a Product Lifecycle

  • The Introduction Stage is the beginning of a product's life cycle, where sales are slow and marketing efforts are focused on creating awareness.
  • The Growth Stage is characterized by rapid expansion and increasing popularity, with sales accelerating and distribution channels expanding.
  • The Maturity Stage is when the product reaches its peak in terms of sales and market share, and companies focus on sustaining market leadership through adaptations and expansions.
  • The Decline Stage marks the end of the product's life cycle, with declining sales and market share, and companies making strategic decisions about the product's future.

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