Brian Niccol, Starbucks' new CEO, known for reviving Chipotle and Taco Bell, offers classic career advice: believe in yourself and stay persistent.
Despite facing challenges at Starbucks, including sluggish sales and increased competition, Niccol remains optimistic. He emphasizes the importance of trusting one's instincts, citing his own experience of shifting from Taco Bell to Chipotle as an example.
Niccol, who will earn a $1.6 million base salary and commute from California to Seattle, is viewed as a potential game-changer for Starbucks. Analysts are hopeful that his leadership will steer the company back to success.