The 'start with why' concept, popularized by Simon Sinek, is a powerful framework for understanding and communicating the purpose of your work.
In software development, understanding the 'why' means grasping the underlying reason for the software's existence, the problem it aims to solve, and the impact it aims to have.
Benefits of understanding the 'why' include increased motivation and engagement, improved problem-solving, better communication and collaboration, and increased innovation.
To understand the 'why,' developers should talk to their product manager or team leader, read customer feedback, use market research, and consider the potential impact of their software.