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Steve Jobs built Apple with this advice from his dad

  • Steve Jobs credited his father, Paul, for instilling in him a commitment to excellence.
  • Biographer Walter Isaacson recalled how Paul taught Jobs to build a fence with equal attention to detail on both visible and hidden parts, emphasizing, “Even though nobody will see it, you will know.”
  • This lesson shaped Jobs' perfectionism at Apple, where he demanded high-quality craftsmanship, from microchip aesthetics to screw plating. Jobs likened it to carpentry, insisting that even the unseen back of a chest must be flawless.
  • This dedication to detail became a cornerstone of Apple’s success, influencing its renowned focus on quality and design.

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