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The FishmanAF Newsletter
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Stop Data Theater: Use Altitude Maps
- Measuring the right metrics is key to avoiding data theater and making meaningful decisions for a business.
- Many companies struggle with finding the right balance between low-level metrics and high-level metrics that are impactful.
- The Altitude Map is a step-by-step process for modeling meaningful metrics and discerning controllable vs. uncontrollable inputs.
- The Altitude Map starts by identifying three levels of altitude: the manager's level, the product manager's level, and the solution-space level.
- Next, the map identifies the key KPIs for each altitude and the input levers that drive them.
- The map uses correlation analysis and hypothesis testing to measure the impact of input levers on KPIs, and then promotes the most successful inputs to the altitude map.
- The solution scorecard is a statement of how you are going to move something on your altitude scorecard, while the altitude scorecard is a statement of the world as it exists.
- Altitude maps are a powerful tool to help PMs make data-driven decisions and avoid data theater in product strategy.
- Altitude maps provide a repeatable process to ensure product efforts are aligned with the key drivers of success for the business.
- The process enables PMs to go beyond simple goal-setting and create an objective model of a product’s input levers and key metrics.
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