Behavior expert Herminia Ibarra challenges the ubiquitous belief in self-awareness as the ultimate key to success.
The professor of organizational behavior at London Business School introduces the concept of "outsight" in her book, arguing that success requires a broader focus on external factors. Ibarra emphasizes the importance of understanding company dynamics and industry trends.
To excel, she suggests a three-step process: redefine your job, reshape your network, and adapt your self-presentation. Ibarra advocates for behavioral experimentation, asserting that true growth comes from actively trying new approaches rather than relying solely on introspection.