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The FishmanAF Newsletter
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Stop Messing Up Your Growth Leader Hiring
- Hiring a Growth leader is crucial in a startup's evolution, but the failure rate for Growth leaders is high due to variables like timing, expertise, and organizational alignment.
- At the Pre-Seed & Seed Stage, founders should lead growth efforts to focus on achieving product/market fit before scaling.
- Founder-led growth is effective in the early stages for feedback, product iteration, and understanding growth potential.
- For Series A companies, making the first dedicated growth hire requires a hands-on leader with competency in execution and customer knowledge.
- Prioritizing product-oriented Growth leaders helps in setting up experimentation processes and building growth loops for retention.
- At Series B stage, companies need to move from a single Growth practitioner to a small team to tackle complex and diversified growth challenges.
- Decisions at Series B involve choosing between bringing in a visionary or optimizing growth levers, depending on the validation of the growth model.
- In Series B and beyond, growth leadership at scale involves building organizational capabilities, decentralized structures, and structured experimentation processes.
- Leadership needs in Series B and beyond depend on centralized vs. decentralized structures, with a focus on unifying strategy, budgeting, and forecasting.
- Having a rubric for hiring Growth leaders at different funding stages can help companies avoid missteps and ensure alignment with product readiness and expertise.
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