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Stop Shipping Garbage: The Common-Sense Crisis — Why 80% of Features Go Unused
- Building products without genuine care for users often results in features that go unused and wasted resources.
- Relying solely on methodologies and frameworks can lead to a disconnection from reality and the needs of users.
- The Standish Group's audit revealed that about 80% of software features are rarely or never used, demonstrating a significant inefficiency in product development.
- Designing products in isolation, without real user insights, is likened to navigating blindfolded, risking financial and time losses.
- Overemphasis on speed rather than impact leads to the creation of irrelevant features that do not address user needs.
- Ignoring users' perspectives and preferences can result in catastrophic blind spots, as seen in various product failures.
- Developing products based on buyer preferences rather than user needs can lead to wasted resources and market failures.
- Delivering delight and emotional connection is crucial for product success, as usability alone is not sufficient to drive user engagement.
- Genuine leadership involves acknowledging uncertainty and fostering a culture of genuine learning rather than projecting false confidence.
- Observing and understanding real users through contextual inquiry is highlighted as essential for creating impactful and successful products.
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