<ul data-eligibleForWebStory="true"><li>A strategic roadmap was designed for Tinder to boost Average Revenue Per User (ARPU) through user segmentation, journey mapping, behavioral insights, and a Power BI dashboard.</li><li>The approach involved secondary research on Tinder's ARPU model, analyzing product KPIs, creating user personas, emotional journey maps, and developing a Power BI dashboard for ARPU tracking.</li><li>Key revenue streams for Tinder included Tinder Gold/Plus/Platinum, A La Carte purchases, Tinder Coins, and dynamic pricing, with focus on critical product KPIs and journey stages.</li><li>An AI-powered match and upsell recommender system was proposed based on collaborative filtering, targeting high ARPU Premium Male Segment and enhancing user engagement without altering pricing models.</li></ul>

Strategic Approach to Boosting Average Revenue Per User for Tinder.

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