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Strategy Blocks: An operator’s guide to product strategy
- The article 'Strategy Blocks: An operator’s guide to product strategy' presents a framework called Strategy Blocks for crafting a product and company strategy effectively.
- The strategy framework, developed by Chandra Janakiraman, provides step-by-step instructions for creating a strategy, incorporating insights from various strategy experts and thought leaders like Michael Porter.
- The framework consists of two main parts: crafting a 2-year strategy (small 's' strategy) and crafting a 3/5/10-year strategy (big 'S' strategy), each with detailed guidance and timelines.
- The 2-year strategy process involves preparation, strategy sprint, design sprint, document writing, and roll-out, aiming to align team members, leadership, and stakeholders to drive action and execution.
- The 3/5/10-year strategy focuses on creating an aspirational and exciting long-term vision for the company, involving preparation, defining distinct futures, creating prototypes, convergence, and roadmap/testing.
- The strategy framework emphasizes the importance of developing strategic pillars, clarity on focus areas, and actionable insights to guide decision-making and resource allocation.
- Key steps in the preparation phase include forming a strategy working group, conducting behavioral and user research, leadership interviews, competitive analysis, and synthesizing insights into a share-out deck.
- The strategy sprint component involves generating problem statements, clustering them into themes, scoring opportunities, defining strategic pillars, creating 'how might we’s,' and crafting a winning aspiration.
- The design sprint focuses on producing illustrative concepts to bring the strategic pillars to life, while the document-writing phase brings together user insights, competitive analysis, and strategic elements into a coherent strategy document.
- Overall, the Strategy Blocks framework seeks to enhance alignment, transparency, and strategic clarity within teams and leadership, fostering innovation, growth, and long-term success for companies.
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