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Strategy is a journey, not a destination

  • Strategy is a collaborative process, not something done in isolation or with all the answers already in hand.
  • The role of a product manager should focus on facilitating shared views and shaping direction together with the team.
  • Techniques like sparking dialogue with tools such as product strategy models, impact mapping, and using prompts for conversations can help in leading openly.
  • Engaging others, inviting input, and surfacing what people care about are crucial aspects of effective product leadership and strategy development.

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