<ul><li>Strategy is about creating value and choosing what to be bad at.</li><li>A roadmap is a plan that helps navigate from Point A to Point B, but can become stale if not updated regularly.</li><li>Plans are about execution and need to be built on a sound competitive and customer-focused outcome to have a clear advantage.</li><li>Engaging in strategic planning or having a list of projects on its own does not define a strategy.</li><li>True strategy involves creating value, making tough choices, and positioning oneself to win in the marketplace.</li><li>Creating value for customers leads to growth and loyalty by understanding their needs and delivering in a better way than competitors.</li><li>Employees, suppliers, and partners play a key role in delivering the promised customer value for the company's success.</li><li>Great companies make intentional choices and accept tradeoffs to focus on what matters most.</li><li>Having a good strategy forces focus on resource allocation in a world of constraints like time, money, and talent.</li><li>Specificity in strategy is crucial, vague statements about goals are not sufficient for success.</li></ul>

Strategy is about choosing to be bad at something

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