<ul><li>Consumer expectations are driving the prioritization of sustainability in product management. Over 60% of consumers are willing to pay more for eco-friendly products.</li><li>Sustainable practices lead to cost savings, regulatory compliance, and risk mitigation. Designing products with circularity in mind reduces dependency on scarce raw materials.</li><li>Products that harm the environment have negative impacts on communities, ecosystems, and climate change. Product managers have the power to make choices that positively impact the world.</li><li>Several companies, such as Patagonia, IKEA, Tesla, Unilever, Tata Power Solar, Jaipur Rugs, Bare Necessities, Forest Essentials, and Coconut Shell Crafts, have embraced sustainability as a core part of their product strategies.</li></ul>

Sustainability: A Silent Stakeholder in Product Management

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