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Taking Control Online: Ensuring Awareness of Data Usage and Consent
- Consumers demand transparency, control and privacy in today's digital landscape, as trust is a continuous process required by each interaction.
- There are several reasons why consumers refuse to consent to their data being shared, such as a lack of understanding of the purpose of data, as well as consequences of data sharing.
- A recent Thales report on digital trust found that 89% of users are willing to grant consent for organizations to use their data, yet users want control over the extent and purpose of data sharing.
- Nearly one-third of consumers or 32% of them will only share the necessary information for specific purposes and wants detailed control over their information.
- Transparency is a cornerstone of trust according to a Statista survey of US consumers, where two-thirds of respondents (66%) asserted that they would trust a company more transparent about data usage.
- Users also demand that they are informed about data collection practices, with more than 50% requesting to know how and when their data is collected.
- The regulatory compliance requires companies to respect the consumer’s right to erasure and use the personal information collected from them only for relevant purposes.
- Businesses must tread between data collection, user experience, and security to retain customer loyalty to avoid concerns, including excessive data demands and subpar online support.
- In digital trust, every step or interaction plays a significant role in developing relationships and brand integrity.
- By emphasizing transparency, giving users control, and providing exceptional experiences, companies can establish solid connections and enhance customer lifetime value.
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