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The Beautiful Mess
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TBM 320: From Fluffy Concepts to Concrete Outcomes & Behaviors
- Product concepts like empowerment, data-driven, product-led, customer-focused, accountability, agency, etc., are tough for teams to implement in practice.
- Teams have difficulty putting these high-level concepts into practice as it requires them to describe what actual behaviors they might entail.
- The author frequently gets varied responses when asked to describe behaviors based on high-level concepts, and people respond differently based on their theoretical perspectives, prior experiences, or resistance towards the exercise.
- Individuals are often huge advocates and skeptics for things they’ve never done first-hand, and those who can get 'bought-in' to something they haven't done have an advantage.
- Describing actual behaviors can be more effective in cutting through the context collapses that tend to accompany vague concepts.
- Focus on the high-level opportunity, goal, or problem first, then use discussions about behaviors as a sense-making activity, with goal to arrive, as a team, at some specific behaviors you'd like to encourage/reinforce/see.
- After narrowing down behaviors, think about what is getting in the way of them. Dirksen suggests using the COM-B model, which outlines the necessary conditions for any behavior to be enacted, including Capability, Opportunity, and Motivation.
- Behavior Change Techniques (BCTs) cover a range of strategies for encouraging positive behavior change. The next step is to prioritize some interventions such as setting goals and planning, providing feedback, and using social support.
- Structured follow-up systems and targeted training sessions can be used for increasing capability and reflective motivation, thereby gradually enhancing data literacy and preparing them for data analysis.
- Open dialogue and normalizing mistakes are beneficial towards encouraging a culture of psychological safety, encouraging team-wide engagement, and building social opportunity and increasing automatic motivation.
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