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The Beautiful Mess
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TBM 340: Path to $
- Teams vary in characteristics like proximity to customer impact, independence, and stability, influencing ROI discussions and funding allocation.
- Team 1 is exemplary, with clear benefits directly tying their work to revenue and outcomes, making ROI assessment straightforward.
- Team 2 faces challenges in illustrating benefits due to diverse tasks and lack of continuity, requiring detailed scrutiny for ROI estimation.
- Team 3 operates with focus in a specific domain, partnering effectively to build a solid business case despite hurdles in diverse partnerships.
- Team 4 optimizes customer journeys collectively with other teams, presenting difficulties in isolating individual impact for ROI assessment.
- Team 5 adopts a dynamic approach with temporary teams, focusing on growth without stringent ROI analysis, emphasizing optionality and teamwork.
- Team 6 follows a traditional project-based model, necessitating meticulous time tracking and impact estimation for funding decisions.
- Product-forward companies blend stable, independent teams like Team 1 and Team 3, limiting reliance on complex projects like Team 6.
- Balancing passion and discipline is crucial for startups evolving from a Team 5 structure to manage growth effectively.
- Patience and strategic development are key for teams like Team 3 to establish metrics linking efforts to customer and business value for sustained success.
- Effective team structuring helps mitigate dependencies and fosters boundary establishment, enhancing operational efficiency and collaboration.
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