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Tchibo brews up 10x faster customer insights with AlloyDB for PostgreSQL
- Tchibo, a well-known coffee retailer and lifestyle brand based in Germany, migrated to AlloyDB for PostgreSQL database to manage vast amounts of customer feedback for its diverse product offerings and sales channels.
- With AlloyDB, Tchibo is now able to leverage advanced analytics and AI capabilities to streamline data retrieval and provide real-time insights that empower teams to respond quickly to customer needs.
- Tchibo faced several issues with its previous cloud database solution, due to limitations in speed, scale, and data complexity, leading to slow query speeds, labor-intensive feedback compilation, and difficulty in extracting actionable insights from diverse data sources.
- AlloyDB provided a flexible and efficient approach to data storage, with traditional queries, advanced nearest-neighbor (NN) searches, and reranking/filtering steps that enable real-time feedback analysis.
- AlloyDB’s advanced analytics capabilities, built-in vector search, and familiar PostgreSQL foundation offered the speed, adaptability, and usability Tchibo needed to serve up insights as fresh and fast as its coffee.
- With AlloyDB, Tchibo’s Customer Voice application compiles data from product reviews and other sources into actionable summaries that answer questions like, “How do customers feel about our new coffee pad machine?” with concise, actionable summaries.
- AlloyDB has transformed Tchibo’s approach to data by enabling faster, deeper, and more scalable access to the customer feedback and analytics needed for data-driven decision-making.
- AlloyDB’s fully managed operation has reduced operational overhead, simplifying Tchibo’s ability to scale as data demands grow, with 99.99% SLA availability providing valuable reliability for supporting long-term goals.
- Beyond Customer Voice, AlloyDB also supports broader AI initiatives, such as an internal chatbot for intranet queries, giving Tchibo the flexibility to scale various retrieval-augmented generation (RAG) use cases efficiently across the organization.
- Partnering with Google Cloud, Tchibo is positioned to explore new data solutions to serve up richer insights, driving growth and innovation at the company.
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