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Tecno New Universal Tone Tech – An Interview With Fanyi Zhou, Image Quality Director
- Tecno, part of China's Transsion Holdings, has a large presence in emerging markets in Africa, Southeast Asia and Latin America, and holds around 4% of the global smartphone market.
- The brand offers a wide range of products, from budget-friendly phones to the premium Phantom series and a new foldable phone, the Phantom V Fold.
- In an interview with Fanyi Zhou, Tecno's Director of Image Quality Testing, the brand's Universal Tone technology was discussed, which aims to cater for diverse skin tones in emerging markets.
- Universal Tone technology was created to accurately represent the colour and texture of every skin tone in smartphone photography. This arose because of a common complaint among users about the inability of existing technologies to accurately capture their diverse skin tones.
- Universal Tone's approach incorporates a comprehensive skin tone database, AI-driven algorithms and regional insights, and is targeted at meeting local needs and overcoming biases in the technology industry.
- Tecno has partnered with academic institutions like the University of Leeds and NTU Singapore for the development of Universal Tone technology.
- Tecno's Universal Tone technology has the potential to significantly influence the broader smartphone industry by promoting social change, driving innovation and setting new standards for inclusivity.
- Tecno's commitment to technological advancements while keeping affordability in mind, combined with their 'glocalization' approach, has allowed them to cater to the unique needs of global consumers.
- The Universal Tone technology sets a new benchmark for skin tone representation in mobile photography, challenging traditional imaging biases and offering a more accurate, culturally sensitive portrayal of skin tones.
- Tecno's products, innovations and dedication to inclusivity make it a brand that understands and addresses the unique needs of emerging markets globally.
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