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Tesla Model 3: A Strategic Playbook for Market Disruption

  • Tesla Model 3, launched in 2017, has been a revolutionary and successful product, marking a new era in electric vehicle technology.
  • Tesla integrated market insights to democratize the EV experience without compromising on technology or brand reputation.
  • Key strategic decisions like minimalist design, direct sales approach, and pricing strategy helped Tesla redefine the market and drive record revenue.
  • The Model 3 launch exceeded expectations, with over 325,000 pre-orders within a week, solidifying Tesla's leadership in the EV market.

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