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Tesla’s Conservative Appeal Is Up. But It Might Not Matter

  • 35% of conservatives have a more positive opinion of Tesla but only 17% would consider buying an EV.
  • 53% of liberals and 31% of middle-of-the-road individuals are now less likely to consider a Tesla for their next vehicle.
  • Elon Musk's controversial political views and actions have improved the perception of Tesla among conservatives, but the overall effect is negative for the brand.
  • Escalent's Vice President suggests that courting conservatives won't make up for the losses from liberals and centrists who bought Tesla cars in the first place.

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