35% of conservatives have a more positive opinion of Tesla but only 17% would consider buying an EV.
53% of liberals and 31% of middle-of-the-road individuals are now less likely to consider a Tesla for their next vehicle.
Elon Musk's controversial political views and actions have improved the perception of Tesla among conservatives, but the overall effect is negative for the brand.
Escalent's Vice President suggests that courting conservatives won't make up for the losses from liberals and centrists who bought Tesla cars in the first place.