<ul data-eligibleForWebStory="false"><li>Warner Bros. Discovery renamed HBO Max to 'Max' in May 2023, a move that led to a loss of 4 million subscribers within months.</li><li>The rebranding decision caused a stock dip of nearly 19% and failed to highlight the Discovery content as intended.</li><li>By early 2025, Warner Bros. reversed the decision and brought back the HBO Max branding due to user habits and strong brand association.</li><li>The failed rebranding emphasized the importance of brand identity and the risk of alienating loyal customers by changing a well-established brand name.</li></ul>

The $1 Billion Branding Mistake

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