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The $1 Million Mistake:

  • Nala, an entrepreneur, invested $100,000 and six months into building her dream product but experienced no sales or interest upon launch.
  • Product validation is crucial for ensuring that your product meets the needs of your target market.
  • Validation helps differentiate your product, create a scalable business model, reduce development costs, and achieve faster time-to-market.
  • To validate your product, ask customers about their challenges, desirable features, willingness to pay, existing solution limitations, and pain points.

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