<ul><li>CAC (Customer Acquisition Cost) is calculated by dividing the total marketing and sales expenses by the number of new customers acquired.</li><li>The goal is to have a low CAC without compromising lead quality or customer satisfaction.</li><li>LTV (Customer Lifetime Value) is calculated by multiplying the average revenue per customer by the customer lifetime.</li><li>Aim for a good LTV to CAC ratio of 3:1 to ensure a sustainable business model.</li><li>MRR (Monthly Recurring Revenue) is calculated by multiplying the number of customers by the average revenue per user.</li><li>Early-stage startups should focus on steady month-over-month MRR growth as an indication of business model traction.</li></ul>

The 3 Key Metrics Every Early-Stage Startup Should Track

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