<ul data-eligibleForWebStory="true"><li>Quick commerce platforms in India are facing a quality crisis, as highlighted by incidents like expired products being delivered.</li><li>The sector is collectively losing over ₹5,000 crore every quarter, with significant costs attributed to quality-related issues.</li><li>The core issue stems from the pressure of delivering within 10–30 minutes, impacting dark store operations and last-mile delivery.</li><li>Regulatory challenges further complicate matters, despite heavy tech investments in areas like AI-powered tracking and blockchain.</li><li>Future strategies should focus on quality-first loyalty programs, smart notifications, and instant resolution protocols.</li><li>Enhancing product information with visual trust indicators and implementing smart recommendation engines are crucial for customer trust.</li><li>Platforms like Blinkit, Zepto, and Instamart are competing for market dominance, with quality proving to be a key differentiator.</li><li>Investing in quality is not a question of affordability for quick commerce platforms, but a necessity to build trust and ensure long-term success.</li></ul>

The ₹5,000 Cr Question: Can Quick Commerce Fix Its Quality Crisis Before It’s Too Late?

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