<ul><li>Building a product without a clear purpose is like setting off on a journey with no destination. Purpose is the core reason why a product exists and the specific problem it solves.</li><li>At the heart of any great product are the people, both the teams that create it and the customers who use it. Product, engineering, design, marketing, and sales teams should work together to ensure everyone understands the product’s value and can communicate it effectively.</li><li>Principles act as the compass for innovation, helping teams navigate the challenges and decisions that arise. Having clear principles like “prioritize user trust” or “keep pricing transparent”, ensures that the product stays grounded, authentic, and aligned with its purpose.</li><li>In this approach, the product must stand on its own, delivering value without relying on aggressive marketing or sales tactics. It’s about understanding what truly matters to users and helping them reach that “aha” moment as quickly as possible.</li></ul>

The 5Ps of Modern Product Innovation

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