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The 7 Strategies To Master Pinterest Marketing For Your Online Business
- Pinterest provides businesses a unique way to advertise through visual search and benefits from the addiction of Pinners to inspiration.
- As of 2024, Pinterest represents the 14th biggest social network in the world by population with approximately 460 million active users on a monthly basis.
- Businesses can reach an audience of over 200 million on Pinterest with quarter-on-quarter growth of over 6% at no cost to them.
- The majority of weekly Pinterest users have reported discovering a new product or brand directly from the platform.
- Almost half of all Pinners possess an annual household income of over $100k, and daily Pinning guarantees content will reach the widest possible audience.
- Effective use of Pinterest demands the production of engaging, high-quality visuals to share, and daily Pinning is far more effective than spamming an entire board.
- Consolidating your brand’s images into organized boards helps reach Pinners who are curious about specific topics or learning new things.
- Include a healthy supply of keywords in your descriptions, boards, and hashtags, promote through loyal followers, and analyze your key metrics for successful Pinterest marketing.
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