<ul><li>In the early '90s, SEGA was dominating the gaming market with Sonic outselling Mario and the Genesis taking over U.S. households.</li><li>SEGA's downfall began when they launched the Saturn in 1995 at a high price of $399 with no pre-orders, complicated design, and a lack of killer games, creating an opportunity for Sony.</li><li>At E3, Sony undercut SEGA by announcing the PlayStation's price at $299, leading to SEGA losing market share and eventually quitting the console business in 2001.</li><li>Sony's strategic pricing and timing, exemplified in a two-word announcement, reshaped the gaming industry, positioning them as a market leader, while SEGA transitioned into a retro brand.</li></ul>

The 9 Second Moment That Crushed SEGA and Made Sony a Giant

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