<ul data-eligibleForWebStory="true"><li>Apple plans to upgrade Vision Pro headset as competitors Meta and Google advance.</li><li>Apple's premium AR glasses strategy faces challenges against lightweight, AI-powered competitors.</li><li>AR landscape shifting towards smart glasses, leaving Apple's premium approach vulnerable.</li><li>Meta and Google aggressively advancing with affordable AR glasses, putting pressure on Apple.</li></ul>

The AR Wars: Apple Vision Pro’s Struggle as Meta and Google Race Ahead

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