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The Architecture of Control: Understanding Power in the Next Wave of Startups
- The digital age has shifted control to systems like protocols, algorithms, and ecosystems, shaping power dynamics in startups.
- Founders who understand where power is shifting will redefine control and create enduring value through leverage and moats.
- Control extends beyond coercion to strategic positions in setting rules, owning interfaces, and controlling critical resources.
- Powerful companies control fundamental aspects such as infrastructure, commerce, communication, cognition, money, identity, data, attention, distribution, computing power, health, and governance frameworks.
- The architecture of control is evolving, with cognitive influence, financial power, identity management, data control, attention capture, distribution channels, logistics, computing power, health access, and governance frameworks playing key roles.
- Challenges lie in using control for empowerment, creating ecosystems of shared and consensual control, and designing systems that expand freedom and possibility.
- Startups and investors must understand how different layers of control intersect and influence each other to shape future systems and power dynamics.
- The systems we establish today will determine power structures and shape the possibilities for society, emphasizing the importance of responsible design.
- The article calls for a thoughtful approach in designing systems that serve the collective good rather than consolidating power among a few.
- It highlights the need to consider how control is wielded and whether it empowers or confines individuals within these systems.
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