<ul><li>A/B testing is a powerful tool in product management, but it can have pitfalls if not done correctly.</li><li>Lessons from 12 years of experience in product management are distilled into best practices, real-world examples, book recommendations, and practical advice.</li><li>Choosing a primary metric and documenting it is important, while segmenting should be done after observing an overall result.</li><li>Even a 'no difference' test provides valuable insights.</li></ul>

The Art (and Pitfalls) of A/B Testing: Lessons from the Trenches

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