A strong product strategy involves making deliberate choices about who are we serving, what are we building, and why does it matter.
Great product strategy is customer-focused, adaptable, and consists of three parts: North Star, Product Goals, and Initiatives.
Your North Star describes your ideal customer, market positioning, how you're different, while Product Goals are specific milestones to gauge progress.
Initiatives are high-level themes or feature areas linked to goals. A good strategy requires regular review and adjustment to cater to changing market dynamics and user needs.