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The Art of Product Strategy : Turning Vision into Outcomes

  • A strong product strategy involves making deliberate choices about who are we serving, what are we building, and why does it matter.
  • Great product strategy is customer-focused, adaptable, and consists of three parts: North Star, Product Goals, and Initiatives.
  • Your North Star describes your ideal customer, market positioning, how you're different, while Product Goals are specific milestones to gauge progress.
  • Initiatives are high-level themes or feature areas linked to goals. A good strategy requires regular review and adjustment to cater to changing market dynamics and user needs.

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