<ul><li>Product managers need to prioritize with empathy, transparency, and trust to say no without burning bridges.</li><li>Acknowledging the reasons behind requests and mapping them using tools like RICE matrix or traffic lights helps in making tough decisions.</li><li>Maintaining a shared backlog with categories like "Not Now" or "Needs more info" helps in keeping the conversation open rather than rejecting outright.</li><li>Saying no is about protecting focus to deliver real value by listening deeply, being honest, and tying every decision to outcomes.</li></ul>

The Art of Saying No: How to Prioritise Without Burning Bridges

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