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Heinzmarketing
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The Balancing Act: How to Align Interim and Future-State Workflows in Marketing Orchestration
- Marketing orchestration requires aligning interim and future-state workflows.
- Key steps to balance interim and future-state workflows include defining the future-state vision first.
- Building flexible interim workflows that provide quick wins and measurable results.
- Aligning teams around shared metrics and mapping technology investments to both stages.
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