<ul><li>Selling is not about expanding at any cost. Growth for the sake of growth is the logic of a cancer cell, not of a business that intends to endure.</li><li>Sales that truly work come from well-executed improvisation, not rigid processes and frameworks. Business should focus on direct interaction with decision-makers.</li><li>Successful sales involve selective targeting and rejection of bad deals, focusing on long-term profitability rather than desperate selling.</li><li>The key to effective sales is not convincing, but creating a product or company that delivers value and inspires loyalty, turning customers into long-term brand advocates.</li></ul>

The Concert, the Spectacle of Sales: Between Rebellion, Complexity, and Purpose

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