Slate is a content creation tool designed to meet the specific challenges of social content at a brand.
Eric Stark, co-founder of Slate, designed the tool based on his experience working in social media.
Slate aims to provide an intuitive, social-first experience and complete brand control.
Slate's features include brand-controlled templates, customizable caption presets, intros and outros tailored to your brand, and an AI-powered video clipping tool.
Slate acts as a central creation hub and allows for approvals to take place on the app.
Slate is being used by businesses in several industries including Vanity Fair, HOKA, and the NFL.
Slate is a good fit for brands in any industry that want to create standout, authentic content without sacrificing their identity.
Slate's AI editing platform will soon enable social teams to cut longform content into any format for any channel, all while maintaining full editorial control.
Slate's platform also offers auto-captioning with brand fonts and colors.
Social teams are overworked and the expectation for content is high, which is where tools like Slate come in to offer help with the repetitive, time-consuming tasks.