<ul><li>Many copycats fail to gain traction in new markets because they don't adapt properly.</li><li>Copycats assume Indonesian users behave the same way as Western users, leading to failure of products like AirBnB in the Indonesian market.</li><li>Local adaptation, understanding market dynamics, and quick execution are key to success in Indonesia.</li><li>To succeed, companies should conduct market research, analyze competitors, adapt pricing, partner with local services, hire local experts, and build trust.</li></ul>

The Copycat Syndrome: When Localizing a Global Idea Goes Wrong

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