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The Curse of Knowledge: When Experts Forget What It’s Like to Be a Beginner

  • The Curse of Knowledge is a cognitive bias that causes experts to forget what it's like to be a beginner.
  • It often leads to great ideas failing because the creators are too close to the problem.
  • Examples include Google Glass, Clippy in Microsoft Office, and IKEA manuals.
  • To overcome this bias, product managers should think like beginners, test with real users, and keep things simple.

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