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The Dark Side of Metrics: How Metric Fixation Can Derail Progress
- Metrics can play an important role in measuring performance but can also be misleading without context.
- Meetings often go in one of three directions - assumptions, data misinterpretation, or lack of knowledge.
- Metrics can be distorted and dangerous when gaming is used with an over-focus on specific metrics that harm the overall experience.
- One example of this gaming can be seen in 'daily active user' metrics in mobile games, which can lead to designs that focus more on compulsive use than meaningful play.
- Another example is incentivizing time spent in game or monetization metrics over player experience, which can harm overall player satisfaction.
- Before-and-after photos of fitness transformations can perpetuate 'perfect body' ideals and survivorship bias, using the wrong metrics for success, rather than focusing on genuine achievements.
- Metrics should be seen as part of a broader narrative rather than the whole story and stand a better chance of making decisions that truly matter.
- Success should never be defined solely by what can be quantified, but by meaningful impact, growth, and the well-being of those we aim to serve.
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