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The Early Days: 5 Things Vanta Got Right, And 5 It Got Wrong, Getting to First $10m ARR

  • Vanta's journey to $10M ARR involved major wins and learning from mistakes.
  • Key metrics include $2.45B valuation, 8,000+ customers globally, and $354M funding.
  • Success factors: MVP testing, simplified pricing, creative marketing, integrating AI early, delayed fundraising.
  • Challenges included over-engineered hiring, pausing revenue generation, underestimating competition, offering too many pricing options, and missing benchmarks.
  • Vanta's ability to learn from errors quickly served as a competitive advantage in their growth.

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