<ul><li>Moving upmarket is crucial for SaaS companies to become sustainable $100M+ ARR business.</li><li>Enterprise customers bring 95%+ best-in-class retention vs. 85% in mid-market.</li><li>Start preparing for enterprise-grade from day one.</li><li>Land one strategic enterprise customer logo early.</li><li>Building enterprise-grade operations is essential.</li><li>Focus on creating platforms, not single products.</li><li>Efficient land-and-expand economics is vital.</li><li>Mastering multi-stakeholder sale is critical for sustainable enterprise growth.</li><li>Building strong customer advisory boards and winning enterprise champions are crucial.</li><li>The path to $100M+ ARR almost always runs through the enterprise.</li></ul>

The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

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