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The Evolution of Romania’s IT Landscape and the Rise of Homegrown Innovation

  • Romania's tech industry is transitioning from a service outsourcing hub to a center of product innovation driven by global companies and local talent's growth in confidence.
  • At Adobe Romania, a model has been implemented to give teams full ownership over product strategy, transitioning them from technical execution to active shaping of products for meaningful innovation.
  • The quad model at Adobe Romania, consisting of a product manager, designer, program manager, and engineering manager, ensures every team member contributes to creating real value for users, leading to Romanian teams spearheading key innovation efforts within Adobe.
  • Challenges in developing homegrown solutions include shifting to true product ownership, deep customer understanding, and bridging the geographical gap between teams and customers.
  • Teams at Adobe Romania avoid playing catch-up with the competition by staying connected to market shifts and advancements, embedding customer insights, and fostering a strong product mindset for continuous innovation.
  • Romania's product management landscape has evolved with a focus on customer-centric design, rapid iteration, experimentation, and fostering innovation through community-building and knowledge-sharing.
  • By making experimentation and iteration core to the design process, product teams at Adobe Romania are delivering thoughtful, optimized experiences that prioritize customer needs over just shipping features.
  • Community-building, such as organizing Product Tank Bucharest, has played a crucial role in fostering innovation and growth in Romania's IT ecosystem by facilitating knowledge-sharing and collaboration.
  • The shift towards strategic, product-led thinking is accelerated when professionals have opportunities to exchange ideas, learn from one another, and develop new skills, driving excellence in product management practices in Romania.

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