<ul data-eligibleForWebStory="false">TV distribution is evolving with major implications for digital business and advertising strategies.Transition from traditional cable to OTT platforms and hybrid TV models are reshaping content consumption.AI, ML, 5G, and edge computing are driving the future of TV distribution technologies.TV ads are becoming interactive, subscription-based platforms are gaining popularity, and India leads digital evolution.Businesses need to understand and adapt to the changing landscape to thrive in the digital era.