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The Feature Factory Strikes Back: How Output Masquerades as Progress
- The article discusses how many teams unintentionally fall back into a 'Feature Factory' mindset, focusing on output rather than meaningful impact.
- Teams may track deliverables with deadlines but struggle to measure real outcomes that drive value for customers and the business.
- The 'Feature Factory' phenomenon is described as a return to old habits driven by wrong incentives, fuzzy success definitions, and a culture valuing activity over achievement.
- The article emphasizes the importance of shifting focus towards actual impact, meaningful metrics, and continuously learning from product releases.
- It suggests reframing success metrics around customer value, testing ideas, and interpreting insights rather than just focusing on shipping features.
- The author advocates for a shift from simply measuring output to prioritizing learning velocity as a true sign of team progress and effectiveness.
- It warns about the dangers of falling into the trap of being busy with activity but lacking real impact, which can lead to disengagement and a decrease in team morale.
- The article concludes by emphasizing the continuous practice of avoiding the 'Feature Factory' mentality by focusing on delivering meaningful value and not just shipping for the sake of it.
- The author, Paul, highlights the importance of staying curious, learning continuously, and prioritizing impact and value creation in product development.
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