<ul><li>Traditional VC vetting often focuses on the founder's vision or the solution's features, neglecting the customer's underlying need.</li><li>Jobs-to-be-Done (JTBD) theory offers a more reliable approach to assessing startups' potential for product-market fit and long-term success.</li><li>A JTBD-driven tool for VC investment vetting involves systematically evaluating a startup's understanding and addressing of the customer's core job and desired outcomes.</li><li>Adopting a Jobs-to-be-Done perspective in investment vetting allows for a more customer-centric and data-informed approach focused on investing in outcomes, not just ideas.</li></ul>

The Flaw in VC Vetting Most Miss (Hint: It’s Not the TAM)

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