<ul data-eligibleForWebStory="true"><li>Focus on strategic product improvements to position for double-digit growth.</li><li>Optimize pricing to complement differentiated product features for competitive advantage.</li><li>Utilize owned, earned, and paid media strategically to amplify brand messaging.</li><li>Proceed to paid media only after fully optimizing product, pricing, and owned media.</li><li>Balance brand marketing with performance marketing for long-term growth and ROI.</li></ul>

The Four Questions to Ask Before Planning Your Performance Marketing Campaign

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