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The Great AI Reset: It’s Time to Refound Your Start-Up. Now.

  • In the Age of AI, pre-2023 B2B startups may face challenges due to the emphasis on AI-native companies by investors.
  • Founder anxiety is prevalent among those who launched before the AI revolution, questioning if they are considered legacy.
  • Some of today's successful AI companies were founded years ago and evolved to seize AI opportunities when they became evident.
  • Smart founders are adapting by 're-founding' their companies around AI, making hard product decisions and redefining their value propositions.
  • Pre-AI startups that transition successfully to AI-native may have advantages like real customer base, domain knowledge, and battle-tested infrastructure.
  • The playbook for re-founding includes auditing current value, finding AI wedges for impactful improvement, and involving top customers in the transformation process.
  • Consider a dual-track approach by developing AI future in parallel with the core business to stay competitive.
  • The opportunity to re-found a startup around AI still exists, but time is limited as the AI revolution progresses.
  • Early adopters can leverage proven business fundamentals with AI innovation to stay relevant in an evolving market.
  • While the window for re-founding is closing, there is still time for pre-AI startups to embrace AI and drive future growth.

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