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The Hidden Power of Friction in Product Management: A Double-Edged Sword

  • Friction in product management refers to any point in the user journey that slows down progress or introduces resistance.
  • Constructive friction, such as confirmation steps for significant actions, can protect users from irreversible errors and encourage reflection.
  • Adding a bit of effort through friction can paradoxically enhance the perceived value of a product or service.
  • Introducing friction due to internal constraints or misusing it to discourage user actions can negatively impact the user experience and erode trust.

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