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The Hidden Psychological Aspects of Product Ownership

  • Psychological forces play a significant role in product ownership and success.
  • Cognitive biases and emotional intelligence shape decision-making and value-driven product building.
  • The Endowment Effect leads to overvaluing items simply because we own them.
  • The Paradox of Choice suggests that too many options can overwhelm users, leading to decision paralysis and dissatisfaction.

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